Tag Archives: PR advice
How a basic marketing mistake led to one of the sweetest traditions of Christmas
‘NORAD Tracks Santa’ sees the air defence agency entertaining kids every Christmas Eve. But the birth of this unusual service was down to a marketing mistake. In December 1955 the Colorado Springs branch of department store Sears had a new … Continue reading
Posted in Marketing tips
Tagged marketing advice, marketing mistakes, Marketing tips, Norad, PR advice, public relations advice, Santa, Sears
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