“Design integrity, quality, that’s number one. But the visual environment is also important,” said fashion designer Alexander Wang.
In The Guardian’s fashion issue, writer Jess Cartner-Morely asked him how he can charge top dollar for an informal brand (his latest sporty-looking collection was inspired by trainer footwear). And he responds as above – it looks good, it feels like quality and a lot of attention is paid to store design and display.
Wang shows that he’s not just a snappy dresser or knows how to draw. The reason he’s a ‘top flight’ designer is because he knows who he is designing for. Continue reading
