Found out today that the spam filters don’t like emails to be addressed ‘Dear’.
Our most English and polite start to a letter may mean our emails end up in the junk folder. The world is all upsidedown!
My postmaster Grandfather will be spinning in his grave…
So it’s ‘howdy’ or ‘hi’ or maybe even ‘dude’. Actually I don’t really recommend ‘dude’ unless you have a email list full of teenagers.
Read more at http://kb.mailchimp.com/article/how-do-i-set-default-merge-values-like-dear-customer